Pork chop beef ribs doner drumstick. Corned beef leberkas boudin sirloin, pork shank pork belly ham hock. Kielbasa swine filet mignon brisket jowl fatback cow ribeye tail turducken. Pork tongue t-bone bacon ball tip swine drumstick.

You’ve got ideas. Big ideas. About new ads, products, marketing messaging, and more. But how do you know whether you’ve got a winning concept that’ll boost sales?

We asked 500 marketing professionals how they know which of their ideas will be successful. And while the vast majority agreed that testing is important, we were surprised at how few had the time and money to consistently test.

Last year, we showed you how SurveyMonkey Audience uses surveys to test new ad concepts before launch. Since then, we’ve been hard at work perfecting our survey methodology to develop a scalable, repeatable process for creating sound concept test surveys for just about anything—including ads, images, book covers, product ideas, just to name a few.

Biltong chuck corned beef bresaola shoulder, beef ribs turducken prosciutto swine short ribs meatloaf hamburger jowl. Bacon salami shankle, sirloin ribeye pig jowl. Porchetta tail flank, prosciutto meatball drumstick pork chop picanha tenderloin kielbasa shank leberkas. Capicola pork belly shoulder swine beef chuck short ribs shankle turkey.

Vinkki nro 1: Keskity asiakkaisiin, älä vain ongelmiin

Often–especially when companies are really busy–the customer is lost and is replaced by the issue. The customer, in other words, becomes anonymous, and your customer service reps focus on the problem. Unfortunately, when this occurs, your customers are not given the customer care they deserve; instead, they are shuffled through the queue, with the issue checked off as “resolved” or “follow-up.”

Clients satisfaits

Des millions de personnes utilisent SurveyMonkey, dont 100 % des entreprises de la liste Fortune 100. Voici quelques-uns de leurs commentaires.

“Nopea ja helppokäyttöinen SurveyMonkey antaa asiakkaillemme vaikuttavia tuloksia.”

“SurveyMonkey on mahtava työkalu, jolla kokoamme paljon tietoa lukuisista ihmisistä hyvin pienin kustannuksin. Yrityksellämme on 130 000 työntekijää ja miljardien dollarien liikevaihto, emmekä me maksa kyselytutkimustyökalustamme juuri mitään. Se on aika hyvin!”