Competitive advantage and customer value can be led and measured with data. However, companies still lack the tools and systemic approach to this data.
 
Evaluate the maturity of your company's customer value and competitive advantage management with this evocative assessment which is divided into four parts:
  1. How do we identify and recognize the value we create in the market
  2. What is our ability to capture the created value into growth
  3. How do we calculate the created value and
  4. How our actions and messages communicate the value.
The assessment takes about 5 minutes. Responses will be handled confidentially and anonymously. However, by providing your contact information in the end, you will receive an analysis of the maturity to manage customer value and competitive advantage in your company.
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