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Growth Deal - Content Validation Study
1.
The company I represent employs
1 to 5 persons
6-30 persons
More than 30 persons
I do not represent a company
2.
Position of the respondent
Entrepreneur/partner
Business management
Project management
Employee
Other (specify)
3.
Turnover of the company I represent.
4.
Policy.
Evaluate the following issues related to the Growth Deal approach.
Not at all important
Not very important
Somewhat important
Very important
The most important thing is to establish a continuous dialogue between businesses and government, so that the future development of the av-sector is not tied to project funding or short-term measures.
Not at all important
Not very important
Somewhat important
Very important
For the Growth Deal to succeed, it is important that different ministries, institutions and businesses are able to form a common vision of the future.
Not at all important
Not very important
Somewhat important
Very important
There is an urgent need to define the approach and the implementing party for the Growth Deal, so practical actions can be implemented as soon as possible.
Not at all important
Not very important
Somewhat important
Very important
The main objective of the Growth Deal is to provide a reference framework for regional actors to develop economic policy measures together with regional development agencies and ELY centers.
Not at all important
Not very important
Somewhat important
Very important
Other (specify)
5.
My commitment.
Evaluate your own commitment to the Growth Deal.
Yes
No
I can't say
1. Are you willing to personally commit to a workgroup or advisory board role under the Growth Deal during 2023 (about 4h/month)?
Yes
No
I can't say
2. Are you willing to dedicate your company's employees' time to implementing the Growth Deal actions during 2023?
Yes
No
I can't say
In what other ways would you like to contribute in making the Growth Deal happen and come to life during 2023-2027?
6.
Financing.
Select three (3) most important
options for the growth and development of your company's business.
The priority is to support the development of the AV business to an International level, regardless of the genre of content the company produces
Funding for Finnish film must be brought up to the Nordic level
More funds should be allocated to the development and production support of Finnish drama series
More funds should be allocated to the development and production support of Finnish animation productions
New forms of funding should be targeted in particular at new forms such as the co-development of games and audiovisual content
Above all, public funds must support the work of young people, whatever their genre is.
First, we need to review all existing funding models and only then consider new ones.
Public funding instruments should be designed customer centric and in future should be based on documented objectives and indicators.
The industry needs a new form of cooperation between private and public capital, e.g. through the establishment of a capital fund where private money is doubled by public capital.
More funds should be allocated to the development of Finnish content formats
Introduce an AVMS Directive-enabled streaming fee to be collected from streaming services to support domestic content and creating IP in Finland
Sustainability must be part of the criteria for financial instruments
The production incentive should be established as a permanent and predictable financial instrument with a sufficient annual budget
Other (specify)
7.
Ensuring the skills. Select three (3) most important options
for the growth and development of your business.
The priority is to train producers and business management so that domestic companies mature to an International level
It is important to train existing skilled business professionals to better understand the International business of the AV sector, so that they can help Finnish companies to internationalise
The key is to train production managers and line producers to improve the quality of production budgeting and production execution
The most important thing is to teach people management and project management skills (budgeting, cost tracking, scheduling and periodic work) to the Head of Department
The important thing is to have an apprenticeship program that works in the field
The key is to increase secondary education in the Av sector in order to guarantee a workforce for the industry
Finnish creators should be offered more new ways of exchanging skills in order to get them to learn more about working at an international level
The industry should create its own fast-track model to facilitate the recruitment of international talent
The most important thing is to permanently restore the funding of universities in the sector back to the level at which it corresponds to the cost of education.
Other (specify)
8.
Business development.
If your business aims to grow and to internationalize, would your company participate in a partially self-financed (around 2000e/camp) Business Bootcamp with several International and domestic companies facing the same type of growth obstacles? The instructors would be international AV business success experts.
Yes
No
I can't say
9.
If you answered yes to the previous question, please rate the impact of the following Business Bootcamp topics on your company's future business on a scale of 1 to 4.
No impact
Little impact
Some impact
Extensive impact
Business Development and Strategic Planning Bootcamp, where long-term strategy and business model are being developed
No impact
Little impact
Some impact
Extensive impact
Sales and marketing accelerator. A bootcamp that gives practical skills for international sales and customer acquisition
No impact
Little impact
Some impact
Extensive impact
Future Bootcamp. Growth from change, exploring new ways of working and new ways of earning from
new technologies
No impact
Little impact
Some impact
Extensive impact
10.
International marketing. Select three ( 3) most important options
for your company's business development.
Significantly more needs to be invested in the international marketing of Finland as a production country in order to bring the measures in line with the objectives.
The resources of the Team Finland network (Business Finland's regional offices in 40 countries and the Foreign Ministry's embassies) should include the possibility to support networking and marketing in the audiovisual sector
Encounters that stimulate international growth should be given equal importance with other industrial sectors.
In addition, export trips and participation in international events should be given a fresh new form and the training of participants should be included in export activities
The most important thing for Finland is to have one influential, knowledgeable representative with a global network, who will bring persistence and permanence in building international relations
Finland should invest more and more in joint Nordic activities
Finland must invest more in cooperation between domestic actors and boldly market itself as Finland
Finland should actively seek to market itself in the US and partner strategically with the UK for several years
For Finland, it would be important to select one junior producer each year to represent Finland at international events and to handle customer service for Film in Finland. The junior producer would acquire one "exchange student" during the year to establish relations with the international community and would be present at all international events
Curated meetings with international funders and distributors
11.
Sustainable development.
Evaluate the following issues related to responsibility and sustainability.
Totally disagree
Somewhat disagree
Somewhat agree
Totally agree
I can't say
Investors should force all companies to use Albert or some other carbon footprint calculator, whether or not it works on a day-to-day basis
Totally disagree
Somewhat disagree
Somewhat agree
Totally agree
I can't say
Before full-scale Albert reporting, a step-by-step green production model should be put in place to allow companies to gradually move towards sustainable production.
Totally disagree
Somewhat disagree
Somewhat agree
Totally agree
I can't say
The industry should develop its own code of conduct and an automated survey on social responsibility after each production
Totally disagree
Somewhat disagree
Somewhat agree
Totally agree
I can't say
Businesses should not be forced to be sustainable
Totally disagree
Somewhat disagree
Somewhat agree
Totally agree
I can't say
Sustainability should be integrated into all education and training in the sector, starting from basic education (social, economic and environmental responsibility)
Totally disagree
Somewhat disagree
Somewhat agree
Totally agree
I can't say
12.
Information and data.
Evaluate the following issues related to data and knowledgemanagement.
Totally disagree
Somewhat disagree
Somewhat agree
Totally agree
I can't say
Future development of the Growth Deal must rely heavily on data collected from business activities.
Totally disagree
Somewhat disagree
Somewhat agree
Totally agree
I can't say
Sharing customer data along the value chain is important and helps the whole industry to evolve.
The key is to build different collaboration models and business networks domestically
Totally disagree
Somewhat disagree
Somewhat agree
Totally agree
I can't say
To be able to measure future developments in the industry, one actor must commit to further research to monitor both business and education data
Totally disagree
Somewhat disagree
Somewhat agree
Totally agree
I can't say
In order to be able to measure the development of the industry in the future, Finnish companies will have to report certain agreed data in their financial statements in a specific format
Totally disagree
Somewhat disagree
Somewhat agree
Totally agree
I can't say
13.
A message to the Growth Deal project team. Comments here, please:
14.
If you would like us to contact you, please leave your contact details here:
